Enlightened Casino Marketing
Our team is comprised of experienced marketing and branding professionals with decades of executive-level operational experience from some of the world’s top casino companies, along with extensive consulting experience as the practice leaders of key firms supporting the casino industry for more than 40 years.

Casino Marketing
Whether you need to shore up your existing department or need help from start to finish, we’re ready to step in to tailor a solution for YOUR needs and get you the results you need.

Marketing Training
Casino marketing training at the speed you need. On-site and virtual options to turn your marketing team into the rockstars you need to reach your goals.

Branding & Advertising
Good branding connects to your target. Good advertising makes them say, “let’s go.” Our signature JCABC Conexion guides you on your road to success.
Read the latest Casinos, Brands and More entries
How to Personalize Your Casino Marketing Using AI (Even Without a Big Tech Budget)
AI isn’t just for the big guys. This guide shows how regional casinos can use AI personalization to drive more trips and smarter offers—without increasing reinvestment. Learn how to use your existing tools to target the right guests, at the right time, with the right value.
Creating Casino Superfans with Brittany Hodak
Superfans don’t happen by luck—they’re designed.
Brittany Hodak shows how casinos beat apathy, design delight, and turn players into advocates who bring friends.
We talk wait-time friction (and why lines aren’t loyalty), frontline behaviors that compound, and referrals that snowball ROI.
If you want more fans—not just members—this episode is for you.
Make Your Casino the Heart of the Community (Not Just Another Sponsor)
Most regional casinos support their local community, but are they essential to it? If your customers still visit competitors just as often, sponsorships alone aren’t going to be enough. True loyalty is built when your property becomes part of the community’s daily rhythm—a go-to for events, local partnerships, and meaningful connections. In this post, we explore a five-part strategy to transform your casino into a community hub. From non-gaming experiences to local business alliances, these are the moves your competitors can’t easily copy. It’s time to stop writing checks and start creating belonging.
Designed to Scale to YOUR Needs
We are designed to scale up and down so that we’re not paying for extra resources, and neither are you. From a single project to an agency of record, the JCA Collaborative allows us to bring some of the best casino marketers together when YOU need them.


