Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?

by Julia Carcamo | Advertising, Brand Marketing | 0 comments

Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.