Branding Below the Surface, Part III – DTM 2019 episode 10
If you think brand decisions lie in the marketing department, think again.
Brand Voice and Why It Matters
Let’s try this approach. What if your brand were a person standing next to you at a cocktail party. You’re chatting. Later, someone says, “Hey who was that you were talking to over there?” How do you describe them (your brand)?
Branding Below the Surface, Part II – DTM 2019 episode 9
If you recall from our last episode, I said you have to think of your brand like an iceberg. On the surface are all the manifestations of your brand – things like your colors, your logo, your tagline, and your commercials. But, when you dive below the surface of...
Acting Like a First Place Brand…Until You Are
If you look back on the evolution of the company, you’ll find that although they were the underdog for years, they never acted like it. They set out to be the best and the biggest by acting like they already were – with the confidence of a first place brand. You can do the same.
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