by Julia Carcamo | Casino Marketing, Drivetime Marketing |
The battle for the gaming dollar requires a robust casino marketing strategy and the resources to implement it. How we position and market ourselves and the experience we provide are more important than ever. Like any unique industry, casino marketing requires different strategies than traditional brick-and-mortar storefronts. Although there is much to learn from other sectors, particularly those providing entertainment options, there are some tried and true tactics that we cannot afford to ignore.
by Julia Carcamo | Brand Marketing, Casino Marketing |
A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Insights from leading casino marketers confirm that the industry’s commitment to adapt and integrate technology with customer experience is more pronounced than ever. The unfolding narrative aligns seamlessly with previous predictions, reinforcing the need for marketers to remain agile in a landscape continuously redefined by digital innovation and the evolving preferences of a younger demographic.
by Julia Carcamo | Casino Marketing |
Consider the many casino marketing tools we utilize. Influencer marketing is likely not at the top of your list, but here’s why it should be.
by Julia Carcamo | Casino Marketing, Staff Training & Development |
Investing in a robust training budget for your casino marketing team is one of the most strategic moves you can make. By identifying skill gaps, prioritizing training needs, and allocating resources effectively, you’re setting your team up to thrive in a competitive market. Moreover, the impact of a well-trained team extends beyond marketing, as they become more adept at driving guest loyalty, enhancing operational efficiency, and delivering on your casino’s brand promise.
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