For some of us, having a decent understanding of technology is second-nature. For some, it's a muscle we have to…
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes…
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is…
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl," but…
It's essential to understand today what you want customers to be saying about you years from now
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent…
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide…
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This…
These great note-taking tools might be the solution to staying on top of tasks, projects and (maybe) life in general.
The Hispanic U.S. market represents a significant consumer segment and opportunity for all brands. But it takes more than a…