Digital Marketing Skills You Need

5 years ago

For some of us, having a decent understanding of technology is second-nature. For some, it's a muscle we have to…

Climbing Your Brand Ladder to Success

5 years ago

Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes…

The Why and How of Brand Reviews and Audits

5 years ago

Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is…

Dear Advertising – A Love Letter

5 years ago

I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl," but…

Getting Great Word of Mouth

5 years ago

It's essential to understand today what you want customers to be saying about you years from now

Using Addressable Media to Target Your Advertising

5 years ago

Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent…

Your Brand Is Your Culture

5 years ago

Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide…

Why You Should Create Brand Personas

5 years ago

Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This…

Note Taking Tools You Should Try – Drivetime Marketing 2019.30

5 years ago

These great note-taking tools might be the solution to staying on top of tasks, projects and (maybe) life in general.

Hispanic Marketing – Drivetime Marketing 2019.29

5 years ago

The Hispanic U.S. market represents a significant consumer segment and opportunity for all brands. But it takes more than a…