Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a…
As we read more and more companies buying others, we see rebranding happening more than ever. But before you do…
If you're juggling notes from meetings and calls, stay on top of work with these note-taking tools that you can…
Businesses and brands looking for growth should understand the demographics and spending power of the growing Hispanic segment.
It may be your brand, but it is NOT about you. Get to know your customer's needs, wants, and desires.
Brand success depends on the operationalization of your brand. How well are your external and internal brands aligned? Does everyone…
Today, we're talking about brands that have managed to stand the test of time. #drivetimemarketingpodcast #branding
Think about how many customers you have and how many channels they utilize for information and then how many ways…
Deciding what to do with a new portfolio of brands says a lot about the company and its vision for…
Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message,…