It may be your brand, but it is NOT about you. Get to know your customer's needs, wants, and desires.
Brand success depends on the operationalization of your brand. How well are your external and internal brands aligned? Does everyone…
Today, we're talking about brands that have managed to stand the test of time. #drivetimemarketingpodcast #branding
Think about how many customers you have and how many channels they utilize for information and then how many ways…
Deciding what to do with a new portfolio of brands says a lot about the company and its vision for…
Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message,…
Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit,…
Let's take the next 60 to 90 days to shape up our minds. Your body isn't the only thing that…
Does the employee experience reflect your brand? Do your employees know what your brand even means, and do they feel…
No one wants an emergency on their hands, but we've seen far too many instances of companies ill-prepared for a…
