by Julia Carcamo | Casino Marketing, Uncategorized |
Every successful casino marketer relies on a well-thought-out plan that will help maximize every dollar spent and lead to greater ROI. With the right strategies in place, you can cultivate a committed customer base, drive consistent revenue growth, and achieve greater visibility. You now have a step-by-step process to follow that can help you create a plan specifically tailored to your targeted segments. By using our free editable casino marketing plan template, you’ll be on your way to creating an effective strategy to take your casino marketing to the next level.
by Julia Carcamo | Drivetime Marketing, Uncategorized |
“Without a heart, it’s just a machine.” Without a brand promise and our team members, a casino is just a box of slots and table games. And, as we think about the continuing discussions around attracting team members – and new customers in general – you have to...
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
As a casino marketer, you know the importance of creating and maintaining an engaging brand. After all, it’s your primary tool to draw in existing and new guests and ensure they keep coming back! But what rules should you be following when managing your casino brand? In this post, we look at five essential rules every casino marketer should abide by to create a powerful and successful gaming brand. From understanding your target audience to integrating your brand into your operation, each one of these rules will help ensure that potential customers are attracted to your casino. Still, more importantly, they will realize a connection for years to come.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing, Hiring a Marketing Agency |
The most important thing to remember when looking for a marketing partner is that they should be the right fit for your operation. There are many factors to consider, but if you take the time to do your research and ask the right questions, you’ll be well on your way to finding a partner that can help you achieve your marketing goals.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
The battle for the gaming dollar requires a robust casino marketing strategy and the resources to implement it. How we position and market ourselves and the experience we provide are more important than ever. Like any unique industry, casino marketing requires different strategies than traditional brick-and-mortar storefronts. Although there is much to learn from other sectors, particularly those providing entertainment options, there are some tried and true tactics that we cannot afford to ignore.
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