The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
There is no real Golden Ticket when it comes to marketing, but there are some tried and true casino marketing strategies that are effective in driving revenue. Here are 10 you can start using now.
Building your marketing bench strength should be an ongoing program in any organization. As we begin to think of the improvements we want to make in our lives and our businesses, the development of your team must somewhere near the top.
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the most significant opportunity in years to lift your casino marketing efforts because they can attract and engage casino customers on an entirely new level.
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