Refocusing Your Casino Brand in 5 (not so easy but) important steps
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
A Strategy for Attention in Social Media
Casino marketers have a treasure trove of opportunities to get attention in their social media channels, but getting the right type of attention and actively listening and engaging takes strategy and planning. Here’s how you can get a jump on your efforts.
The Battle for Digital Attention
As marketers, our goals for social media have moved beyond likes and follows. Now, we have to create intent out of that attention. And, although we probably thought we had the perfect formula for reaching our digital marketing goals, 2020 has shaken up the ingredients and quantities. Now, we have to learn and follow a new, evolving recipe for success.
Why You Need an Engagement Strategy
A good (and implemented) customer engagement strategy can improve loyalty, boost revenue and create a competitive edge. Marketers have a lot of competition for attention, but here are some easy ways to up your engagement.
Avoid Complacency in Your Business (Like Your Life Depends On It)
One of the most valuable discussions we’ve had at Casino Marketing Boot Camp has been about complacency – how it creeps into our business and what we can do to avoid it.
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