As casino operators, I think we know more than any other industry what it means to battle for customer loyalty. We know that even the most loyal of our guests still spend a somewhat large portion of their time and money with our competitors. Why is that?
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.
It’s time to evaluate our usual casino marketing programs with an eye toward what will grow our businesses most in the coming year.
More than a recipe, the story of the ubiquitous Thanksgiving side dish is a lesson in the best of content marketing that will inspire you to find marketing gold where you may least expect it.
Branding in the era of COVID requires that we take a closer look at our internal branding along with our customer-facing efforts.
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