The skills hiring managers are looking for as they build their marketing teams continue to evolve as quickly as consumers adopt new technologies and platforms. These rapid changes make it more difficult than ever to find the “ideal” candidate. Here are seven skills you should consider developing and spotlighting on your LinkedIn profile.
Slot social influencers are growing in popularity. Here is how your casino marketing can leverage this exciting resource.
As casino operators, I think we know more than any other industry what it means to battle for customer loyalty. We know that even the most loyal of our guests still spend a somewhat large portion of their time and money with our competitors. Why is that?
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.
It’s time to evaluate our usual casino marketing programs with an eye toward what will grow our businesses most in the coming year.
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