I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
It’s essential to understand today what you want customers to be saying about you years from now
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
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