Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process is well-thought and appropriately executed.
Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we’re talking about the advantage of creating buyer personas.
Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit, but how should you think about the investment you make in design and printing a mailer?
Let’s take the next 60 to 90 days to shape up our minds. Your body isn’t the only thing that you should focus on this Summer. You can use the season to work …out…your mind as well.
Does the employee experience reflect your brand? Do your employees know what your brand even means, and do they feel they have the tools to deliver the promise you’re making in your advertising? Tying your internal and external communications together can yield results.
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