Your Brand Is Your Culture
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Why You Should Create Brand Personas
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
Note Taking Tools You Should Try – Drivetime Marketing 2019.30
These great note-taking tools might be the solution to staying on top of tasks, projects and (maybe) life in general.
Hispanic Marketing – Drivetime Marketing 2019.29
The Hispanic U.S. market represents a significant consumer segment and opportunity for all brands. But it takes more than a translation to earn their loyalty.
Implementing a Successful Rebrand – Drivetime Marketing 2019.28
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders
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