The Why and How of Brand Reviews and Audits
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
Dear Advertising – A Love Letter
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
Getting Great Word of Mouth
It’s essential to understand today what you want customers to be saying about you years from now
Using Addressable Media to Target Your Advertising
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
Your Brand Is Your Culture
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
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