Modernizing Your Brand – Drivetime Marketing 2019.25
Today, we’re talking about brands that have managed to stand the test of time. #drivetimemarketingpodcast #branding
Why You Need to Become An Omnichannel Marketer – Drivetime Marketing 2019.24
Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven’t shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here’s how to do it.
When Your Brand Portfolio Suddenly Expands – Drivetime Marketing 2019.23
Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process is well-thought and appropriately executed.
Know Your Customer – Drivetime Marketing 2019.22
Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we’re talking about the advantage of creating buyer personas.
Telling Your Brand Story in the Mailbox – Drivetime Marketing 2019.21
Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit, but how should you think about the investment you make in design and printing a mailer?
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