by Julia Carcamo | b2b marketing |
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
by Julia Carcamo | Casino Marketing |
Are there casino marketing strategies that you can apply to your business? Earlier this year I shared five winning casino marketing strategies. For casino marketers, they form the base of their programs. Because some of the best ideas are borrowed from other...
by Julia Carcamo | Brand Marketing |
With every consolidation, companies stand the chance that they will acquire brands that are completely different from their existing core. Some may be stronger than the ones they started off with, and some may be much weaker. How do you decide which ones to keep, which ones to transition, and which ones just need a little polish?
by Julia Carcamo | Advertising, Brand Marketing |
It’s hard to believe there was a time when drag queens were a part of a counter-culture. Today, they are as much a part of lives as a run to Starbucks. From national superstars like RuPaul, New Orleans’ own Bianca del Rio (which some might say IS a...
by Julia Carcamo | Staff Training & Development |
Each year, businesses invest millions of dollars in talent acquisition. Did you know that nearly one third of new employees quit their jobs after six months? One of the major reasons they leave is lack of training. Proper training can make an employee feel empowered...
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