by Julia Carcamo | Advertising, Brand Marketing |
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
by Julia Carcamo | Casino Marketing |
by Larry Mogelonsky, Guest ContributorOn my most recent Vegas stint, I lucked out on three card poker with one hand holding a straight flush that had three face cards in it. Chances are astronomically low (0.020%). You would think that I would have made it out of the...
by Julia Carcamo | Brand Marketing |
Brands tell the world what you stand for with every color, word, and image you use. Effective branding makes you memorable, so customers can easily find you.
by Julia Carcamo | Brand Marketing |
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
by Julia Carcamo | Brand Marketing |
Grab your sunscreen and get ready for some marketing lessons from one of our favorite weekend activities, festivals. Living in New Orleans, I’ve had the luck to attend a few festivals. Each year, people wait with anticipation for the announcement of the Jazz...
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