Why Your Internal Brand Matters
In today’s connected world, your internal brand is constantly being reflected to customers & what’s going on inside your company can end up being your brand story.
Marketing with Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest. The insights available to us through our various investments in casino management, CRM and business intelligence systems have made it possible...
Playing Marketing Games
In a way, gamification has been a part of businesses far longer than we’ve been hearing this cool new marketing term. Most of us understand frequent shopper, or loyalty, programs. From carrying punch cards in our wallets to playing games to win a prize, we have been part of gamification programs.
Winners and Losers of Ad Bowl 2018
What constitutes a successful Super Bowl ad? A good ad should be likable and likely drive a purchase. A Super Bowl ad needs to be memorable…something people are still talking about the day after (especially given the amount of money spent to both produce and air...
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