What the rebirth of the Lady Luck Brand Can Teach You About Brand Marketing Strategy
Everywhere an Isle Founded by the “father of riverboat gaming,” Isle of Capri was a mid-sized regional gaming company with operations in seven states across the United States and in the UK. The customer experience was as diverse as the geography. The company was built...
Why B2C and B2B Casino Marketers Need To Stay Social
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
Casino Marketing Strategies You Can Use
Are there casino marketing strategies that you can apply to your business? Earlier this year I shared five winning casino marketing strategies. For casino marketers, they form the base of their programs. Because some of the best ideas are borrowed from other...
What To Do With Brand Acquisitions
With every consolidation, companies stand the chance that they will acquire brands that are completely different from their existing core. Some may be stronger than the ones they started off with, and some may be much weaker. How do you decide which ones to keep, which ones to transition, and which ones just need a little polish?
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