by Julia Carcamo | Drivetime Marketing |
Jerry Epstein is a man who has seen the world of marketing shift in unprecedented ways. Now leading the way with new technology, Engaged Nation is poised to change an industry. Jerry shares stories of introducing soccer to US audiences, talking his business partner...
by Julia Carcamo | Hispanic Marketing |
The Hispanic population has the kind of buying power you can’t afford to ignore. Biz New Orleans recently asked me to contribute a piece about marketing to Hispanics. This is a slightly modified version of what appeared in their April edition. It seems every time I...
by Julia Carcamo | Brand Marketing |
By Madeline Gordon You may not realize it, but you are constantly building your personal brand. The style of golf you play, the way you carry yourself and the quality of your interactions with others all work to establish the persona that becomes your unique brand. So...
by Julia Carcamo | Advertising, Brand Marketing |
I am often reminded of how long I’ve worked in the marketing field. After I get over the shock of realization, I realize how different marketing is now compared to yesterday. When I started, I really just worried about advertising and PR. Because I...
by Julia Carcamo | Drivetime Marketing |
With Power Comes Responsibility How to write content for other websites is a question on practically every marketer’s mind. Steve Olenski started his writing career in the age of blogging. A consistent contributor to Forbes, among other outlets, Steve joins us...
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