Role of the Modern Marketer
The outlook for the modern marketer is both good and bad. According to recent research from The Creative Group, marketing and advertising executives do not expect to make any reductions to staff in the first half of 2017. Yeah!!! Unfortunately, only 12% plan to add...
B2B Marketing: When You’re the Needle In The Haystack
Across the US, businesses have started a new fiscal year. You attended a variety of conferences, trade shows and networking events. Everyone who was going to plan on you in their 2017 budgets are taken care of. Now what? Flipping the Funnel In my years on the operator...A Student’s View Of An Industry Conference
JCA specializes in casino marketing, both on the B2B and B2C side. So, it’s no surprise that we are a part of the annual Casino Marketing & Technology Conference produced by Casino Journal magazine. It is a can’t miss event for casino marketers and vendors hoping...
Brand Marketing Is About Creating Love
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
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