I hate buzzwords and hate using them. So, why (oh why) am I dedicate this time to a buzzword? When you look at how consumers are receiving messages, you have to acknowledge that delivering a seamless experience is a must. Today we’re talking about ominchannel.
Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven’t shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here’s how to do it.
Traditional casino promotions aren’t hitting like they used to. Regional operators are facing promotion fatigue,…
You don’t need a massive budget to make a massive impact. With the right strategy,…
Social media is where your brand lives day to day—in the quick posts from your…
The way casino marketers communicate has changed — and not just because of digital trends.…
A strong brand can be your ultimate differentiator. It's not just about having a catchy…
Authenticity wins in regional casino marketing—and it starts with the people already on your floor.…