From your email signature to the sign out front and the way we process guest interactions, a brand launch (or…
Now more than ever, understanding what your brand can and should look like to meet the changing market is more…
For some of us, having a decent understanding of technology is second-nature. For some, it's a muscle we have to…
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes…
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is…
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl," but…
It's essential to understand today what you want customers to be saying about you years from now
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent…
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide…
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This…