What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers…
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a…
Whether you are a new entry into the market or one that has falling behind, you can take some easy…
If you think brand decisions lie in the marketing department, think again.
Let's try this approach. What if your brand were a person standing next to you at a cocktail party. You're…
If you look back on the evolution of the company, you'll find that although they were the underdog for years,…
Many businesses believe building brands begins and ends with a logo, mostly because they think of themselves as a business…
For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while…
Marketing plans should be living, breathing documents that grow and change with your business. Here are some easy steps to…