Role of the Modern Marketer

8 years ago

The outlook for the modern marketer is both good and bad. According to recent research from The Creative Group, marketing…

B2B Marketing: When You’re the Needle In The Haystack

8 years ago

Across the US, businesses have started a new fiscal year. You attended a variety of conferences, trade shows and networking…

A Student’s View Of An Industry Conference

8 years ago

JCA specializes in casino marketing, both on the B2B and B2C side. So, it’s no surprise that we are a…

Brand Marketing Is About Creating Love

9 years ago

Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise…

How to Know Your Advertising Works

9 years ago

On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic…

Hiring An Agency: What To Ask

9 years ago

This post originally appeared on LinkedIn as part of our series on Advertising That Works. You've got a new product…

Requesting Advertising That Works

9 years ago

If you are in a position to request work from anyone providing creative services, we recommend you use this template…

Understanding Workflow Process

9 years ago

For a variety of reasons, businesses choose to look for an advertising agency. They may have a new product and…

Know Your Audience

9 years ago

When I first started my business, I thought I would be a great casino marketing consultant. After all, I had…