by Julia Carcamo | Brand Marketing, Casino Marketing |
With brand love, guests will spend more time and money with you, improving the ROI on marketing programs. Ad recall and brand tracking scores may increase. Guests will be invested in our success at a profound level.
by Julia Carcamo | Casino Marketing |
Across the US casino marketers are seeing new faces and we need to reconsider all assumptions as we attempt to attract today’s changing customers.
by Julia Carcamo | Casino Marketing |
As gambling expands are we nearing the limits to how much sports betting advertising is the right amount and how much is too much?
by Julia Carcamo | Brand Marketing, Staff Training & Development |
Beads and doubloons aren’t the only things you can catch while we prepare for Mardi Gras. We’re throwing some of our favorite marketing tips to get you back in shape to catch almost any challenge this year.
by Julia Carcamo | Casino Marketing |
Consumers are demanding new things today that they previously did not. Luckily, changes in marketing tools and technology have made it easier for us to meet the customer where they want us to be.
by Julia Carcamo | Casino Marketing |
There are many tools casino marketers use to drive visits from known customers, but at some point, we have to fill the funnel and attract new and inactive or overdue customers. A focus on the foundational activities that will strengthen your new relationships at the first visit and into the future is a must.
by Julia Carcamo | Uncategorized |
Sensory marketing is the utilization of triggers to create an emotional experience. Traditional marketing (in the form of advertising) has leaned into sight and sound, but the other senses of touch, smell, and taste can create the memory triggers that will bond to a customer or guest. The theory is that this type of marketing can increase the chance of your target consumers recognizing your brand and buying your product or service because their emotions have been triggered.
by Julia Carcamo | Advertising |
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
by Julia Carcamo | Casino Marketing |
Casino marketers have a treasure trove of opportunities to get attention in their social media channels, but getting the right type of attention and actively listening and engaging takes strategy and planning. Here’s how you can get a jump on your efforts.
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