by Julia Carcamo | Uncategorized |
Sensory marketing is the utilization of triggers to create an emotional experience. Traditional marketing (in the form of advertising) has leaned into sight and sound, but the other senses of touch, smell, and taste can create the memory triggers that will bond to a customer or guest. The theory is that this type of marketing can increase the chance of your target consumers recognizing your brand and buying your product or service because their emotions have been triggered.
by Julia Carcamo | Advertising |
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
by Julia Carcamo | Casino Marketing |
Casino marketers have a treasure trove of opportunities to get attention in their social media channels, but getting the right type of attention and actively listening and engaging takes strategy and planning. Here’s how you can get a jump on your efforts.
by Julia Carcamo | Casino Marketing |
As marketers, our goals for social media have moved beyond likes and follows. Now, we have to create intent out of that attention. And, although we probably thought we had the perfect formula for reaching our digital marketing goals, 2020 has shaken up the ingredients and quantities. Now, we have to learn and follow a new, evolving recipe for success.
by Julia Carcamo | Brand Marketing, Casino Marketing |
A good (and implemented) customer engagement strategy can improve loyalty, boost revenue and create a competitive edge. Marketers have a lot of competition for attention, but here are some easy ways to up your engagement.
by Julia Carcamo | Casino Marketing, Staff Training & Development |
One of the most valuable discussions we’ve had at Casino Marketing Boot Camp has been about complacency – how it creeps into our business and what we can do to avoid it.
by Julia Carcamo | Casino Marketing |
With the state of marketing in change mode, it is more crucial than ever that we sit in the same room (even if it’s virtual) discussing what the influencers are doing and what we’re doing on social media and digital marketing.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
by Julia Carcamo | Advertising, Casino Marketing |
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
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