How Much Sports Betting Advertising is Too Much?
As gambling expands are we nearing the limits to how much sports betting advertising is the right amount and how much is too much?
12 Days of Mardi Gras
Beads and doubloons aren’t the only things you can catch while we prepare for Mardi Gras. We’re throwing some of our favorite marketing tips to get you back in shape to catch almost any challenge this year.
Evolving Casino Marketing Strategies You Absolutely Must Understand to Gain an Advantage
Consumers are demanding new things today that they previously did not. Luckily, changes in marketing tools and technology have made it easier for us to meet the customer where they want us to be.
How Casinos Can Attract (and Keep) New Customers
There are many tools casino marketers use to drive visits from known customers, but at some point, we have to fill the funnel and attract new and inactive or overdue customers. A focus on the foundational activities that will strengthen your new relationships at the first visit and into the future is a must.
Why You Should Be Using Sensory Marketing For Your Casino (and Easy Ways to Get Started)
Sensory marketing is the utilization of triggers to create an emotional experience. Traditional marketing (in the form of advertising) has leaned into sight and sound, but the other senses of touch, smell, and taste can create the memory triggers that will bond to a customer or guest. The theory is that this type of marketing can increase the chance of your target consumers recognizing your brand and buying your product or service because their emotions have been triggered.
How Marketing to Millennials Can Open a Door to all Generations
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
Refocusing Your Casino Brand in 5 (not so easy but) important steps
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
A Strategy for Attention in Social Media
Casino marketers have a treasure trove of opportunities to get attention in their social media channels, but getting the right type of attention and actively listening and engaging takes strategy and planning. Here’s how you can get a jump on your efforts.
The Battle for Digital Attention
As marketers, our goals for social media have moved beyond likes and follows. Now, we have to create intent out of that attention. And, although we probably thought we had the perfect formula for reaching our digital marketing goals, 2020 has shaken up the ingredients and quantities. Now, we have to learn and follow a new, evolving recipe for success.
Why You Need an Engagement Strategy
A good (and implemented) customer engagement strategy can improve loyalty, boost revenue and create a competitive edge. Marketers have a lot of competition for attention, but here are some easy ways to up your engagement.
Recent Comments