Refocusing Your Casino Brand in 5 (not so easy but) important steps
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
A Strategy for Attention in Social Media
Casino marketers have a treasure trove of opportunities to get attention in their social media channels, but getting the right type of attention and actively listening and engaging takes strategy and planning. Here’s how you can get a jump on your efforts.
The Battle for Digital Attention
As marketers, our goals for social media have moved beyond likes and follows. Now, we have to create intent out of that attention. And, although we probably thought we had the perfect formula for reaching our digital marketing goals, 2020 has shaken up the ingredients and quantities. Now, we have to learn and follow a new, evolving recipe for success.
Why You Need an Engagement Strategy
A good (and implemented) customer engagement strategy can improve loyalty, boost revenue and create a competitive edge. Marketers have a lot of competition for attention, but here are some easy ways to up your engagement.
Avoid Complacency in Your Business (Like Your Life Depends On It)
One of the most valuable discussions we’ve had at Casino Marketing Boot Camp has been about complacency – how it creeps into our business and what we can do to avoid it.
Social Influencer Marketing – A View from Casino Operations
With the state of marketing in change mode, it is more crucial than ever that we sit in the same room (even if it’s virtual) discussing what the influencers are doing and what we’re doing on social media and digital marketing.
Five Winning Casino Marketing Strategies
Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
Is Your Casino Direct Mail Competing on Experience or Price?
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
Why You Should Adopt An Omnichannel Marketing Strategy
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
10 Casino Marketing Strategies That Drive Revenue
There is no real Golden Ticket when it comes to marketing, but there are some tried and true casino marketing strategies that are effective in driving revenue. Here are 10 you can start using now.
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