Avoid Complacency in Your Business (Like Your Life Depends On It)
One of the most valuable discussions we’ve had at Casino Marketing Boot Camp has been about complacency – how it creeps into our business and what we can do to avoid it.
Social Influencer Marketing – A View from Casino Operations
With the state of marketing in change mode, it is more crucial than ever that we sit in the same room (even if it’s virtual) discussing what the influencers are doing and what we’re doing on social media and digital marketing.
Five Winning Casino Marketing Strategies
Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
Is Your Casino Direct Mail Competing on Experience or Price?
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
Why You Should Adopt An Omnichannel Marketing Strategy
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
10 Casino Marketing Strategies That Drive Revenue
There is no real Golden Ticket when it comes to marketing, but there are some tried and true casino marketing strategies that are effective in driving revenue. Here are 10 you can start using now.
3 Steps to Building Marketing Bench Strength Through Training
Building your marketing bench strength should be an ongoing program in any organization. As we begin to think of the improvements we want to make in our lives and our businesses, the development of your team must somewhere near the top.
Using Social Influencers for Casino Marketing
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the most significant opportunity in years to lift your casino marketing efforts because they can attract and engage casino customers on an entirely new level.
Are you Creating Loyalty or Frequency?
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
Expert Casino Marketing Advice
New ideas aren’t everywhere. New ideas are not in the casino industry box. You must look at completely unfamiliar sources. It can be a bit uncomfortable, but if you really do want to develop brand new, never-before-used marketing and promotion campaigns, this is how you do it.
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