Building your marketing bench strength should be an ongoing program in any organization. As we begin to think of the improvements we want to make in our lives and our businesses, the development of your team must somewhere near the top.
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the most significant opportunity in years to lift your casino marketing efforts because they can attract and engage casino customers on an entirely new level.
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
New ideas aren’t everywhere. New ideas are not in the casino industry box. You must look at completely unfamiliar sources. It can be a bit uncomfortable, but if you really do want to develop brand new, never-before-used marketing and promotion campaigns, this is how you do it.
Learning these things will make you a better DIY marketer, but it can also make you a better client. You’ll be able to clearly give direction and measurable goals so that both you and your agency, consultant, or marketing director can be successful.
The skills hiring managers are looking for as they build their marketing teams continue to evolve as quickly as consumers adopt new technologies and platforms. These rapid changes make it more difficult than ever to find the “ideal” candidate. Here are seven skills you should consider developing and spotlighting on your LinkedIn profile.
Slot social influencers are growing in popularity. Here is how your casino marketing can leverage this exciting resource.
As casino operators, I think we know more than any other industry what it means to battle for customer loyalty. We know that even the most loyal of our guests still spend a somewhat large portion of their time and money with our competitors. Why is that?
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.
It’s time to evaluate our usual casino marketing programs with an eye toward what will grow our businesses most in the coming year.
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