Learning these things will make you a better DIY marketer, but it can also make you a better client. You’ll be able to clearly give direction and measurable goals so that both you and your agency, consultant, or marketing director can be successful.
The skills hiring managers are looking for as they build their marketing teams continue to evolve as quickly as consumers adopt new technologies and platforms. These rapid changes make it more difficult than ever to find the “ideal” candidate. Here are seven skills you should consider developing and spotlighting on your LinkedIn profile.
Slot social influencers are growing in popularity. Here is how your casino marketing can leverage this exciting resource.
As casino operators, I think we know more than any other industry what it means to battle for customer loyalty. We know that even the most loyal of our guests still spend a somewhat large portion of their time and money with our competitors. Why is that?
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.
It’s time to evaluate our usual casino marketing programs with an eye toward what will grow our businesses most in the coming year.
More than a recipe, the story of the ubiquitous Thanksgiving side dish is a lesson in the best of content marketing that will inspire you to find marketing gold where you may least expect it.
Branding in the era of COVID requires that we take a closer look at our internal branding along with our customer-facing efforts.
Today’s modern marketer realizes that media has expanded in ways we never expected. The last decade has been a whirlwind of unprecedented changes. We have to change the way we use and measure media.
A thoughtful approach to budget cuts and revenue generation can make you the marketing tiger.
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