7 Tips to Restart Your Casino Marketing
Casino marketers everywhere are trying to answer some common questions. Although our playbook may differ, there are some key efforts we can all use to restart our marketing.
Brand Risk and How to Navigate It
The shifts in our way of life brought on by the pandemic (first) and followed by the reenergized spotlight on racial injustice is changing the way we think, behave, and how we chose to reward businesses with our dollars.
Effective Advertising: How To Spot It and How To Create It
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
Marketing Silos: How to Spot Them and Knock Them Down
Although silos can happen with no planning, you must have a plan for knocking them down. Unified focus, visibility, collaboration, and communication are key to breaking through silos.
How to Achieve Brand Launch Success
From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
Creating (and Maintaining) a Winning Casino Brand
Now more than ever, understanding what your brand can and should look like to meet the changing market is more critical than ever.
Digital Marketing Skills You Need
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
Climbing Your Brand Ladder to Success
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.
The Why and How of Brand Reviews and Audits
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
Dear Advertising – A Love Letter
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
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