Your Brand Is Your Culture
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Why You Should Create Brand Personas
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
Note Taking Tools You Should Try – Drivetime Marketing 2019.30
These great note-taking tools might be the solution to staying on top of tasks, projects and (maybe) life in general.
Hispanic Marketing – Drivetime Marketing 2019.29
The Hispanic U.S. market represents a significant consumer segment and opportunity for all brands. But it takes more than a translation to earn their loyalty.
Implementing a Successful Rebrand – Drivetime Marketing 2019.28
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders
Time for a Rebrand – Drivetime Marketing 2019.27
As we read more and more companies buying others, we see rebranding happening more than ever. But before you do anything, you have to be prepared to answer a few questions. Rebranding is not merely a logo project.
Note Taking Tools You Need to Try
If you’re juggling notes from meetings and calls, stay on top of work with these note-taking tools that you can start using today.
Why You Should Be Marketing to Hispanic Audiences
Businesses and brands looking for growth should understand the demographics and spending power of the growing Hispanic segment.
Your Brand is Not About You
It may be your brand, but it is NOT about you. Get to know your customer’s needs, wants, and desires.
Operationalizing Your Brand – Drivetime Marketing 2019.26
Brand success depends on the operationalization of your brand. How well are your external and internal brands aligned? Does everyone understand the brand?
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