by Julia Carcamo | Brand Marketing |
The shifts in our way of life brought on by the pandemic (first) and followed by the reenergized spotlight on racial injustice is changing the way we think, behave, and how we chose to reward businesses with our dollars.
by Julia Carcamo | Advertising |
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
by Julia Carcamo | Staff Training & Development |
Although silos can happen with no planning, you must have a plan for knocking them down. Unified focus, visibility, collaboration, and communication are key to breaking through silos.
by Julia Carcamo | Brand Marketing, Casino Marketing |
From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Now more than ever, understanding what your brand can and should look like to meet the changing market is more critical than ever.
by Julia Carcamo | Brand Marketing, Casino Marketing |
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
by Julia Carcamo | Brand Marketing |
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.
by Julia Carcamo | Brand Marketing |
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
by Julia Carcamo | Advertising |
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
by Julia Carcamo | Brand Marketing |
It’s essential to understand today what you want customers to be saying about you years from now
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