Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
It’s essential to understand today what you want customers to be saying about you years from now
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
These great note-taking tools might be the solution to staying on top of tasks, projects and (maybe) life in general.
The Hispanic U.S. market represents a significant consumer segment and opportunity for all brands. But it takes more than a translation to earn their loyalty.
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders
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