Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders
As we read more and more companies buying others, we see rebranding happening more than ever. But before you do anything, you have to be prepared to answer a few questions. Rebranding is not merely a logo project.
If you’re juggling notes from meetings and calls, stay on top of work with these note-taking tools that you can start using today.
Businesses and brands looking for growth should understand the demographics and spending power of the growing Hispanic segment.
It may be your brand, but it is NOT about you. Get to know your customer’s needs, wants, and desires.
Brand success depends on the operationalization of your brand. How well are your external and internal brands aligned? Does everyone understand the brand?
Today, we’re talking about brands that have managed to stand the test of time. #drivetimemarketingpodcast #branding
Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven’t shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here’s how to do it.
Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process is well-thought and appropriately executed.
Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we’re talking about the advantage of creating buyer personas.
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