Implementing a Successful Rebranding
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.
Drivetime Marketing 2019 – Branding Like a Market Leader
Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader…until you ARE the market leader.
Branding Below the Surface, Part III – DTM 2019 episode 10
If you think brand decisions lie in the marketing department, think again.
Brand Voice and Why It Matters
Let’s try this approach. What if your brand were a person standing next to you at a cocktail party. You’re chatting. Later, someone says, “Hey who was that you were talking to over there?” How do you describe them (your brand)?
Branding Below the Surface, Part II – DTM 2019 episode 9
If you recall from our last episode, I said you have to think of your brand like an iceberg. On the surface are all the manifestations of your brand – things like your colors, your logo, your tagline, and your commercials. But, when you dive below the surface of...
Acting Like a First Place Brand…Until You Are
If you look back on the evolution of the company, you’ll find that although they were the underdog for years, they never acted like it. They set out to be the best and the biggest by acting like they already were – with the confidence of a first place brand. You can do the same.
Building Brands – More Than A Logo
Many businesses believe building brands begins and ends with a logo, mostly because they think of themselves as a business and not a brand. Developing your brand can be a great exercise in truly understanding your business.
Branding Below the Surface, Part I – DTM 2019 episode 8
For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we’re exploring part one of the brand iceberg.
Creating Your Best Marketing Plan Ever – DTM 2019, episode 7
Marketing plans should be living, breathing documents that grow and change with your business. Here are some easy steps to building your best marketing plan ever.
Vendor Content Marketing Is The New Sales – DTM 2019 episode 6
Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You’re the person that must interrupt someone’s day. Don’t you think it’s time to change the way vendors are marketing?
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