Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. This is also the time when we can make some resolutions that improve businesses and bring success.
The start of the new year is the perfect opportunity to make some marketing resolutions.
With these five basic steps, you should be well on your way to developing your marketing plan for the coming year.
I know it’s been a while, but we are finally rebooting Drivetime Marketing in 2019. We’ll be bringing you the tips and tricks that we have learned along the way. Hopefully, they’ll make some sense, and you’ll be able to put them to some good use.
The right name can often make the difference in propelling you to success. It’s important to spend the appropriate amount of time with your naming process.
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
Brands tell the world what you stand for with every color, word, and image you use. Effective branding makes you memorable, so customers can easily find you.
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