Brand Success from Employee Engagement – DTM 2019 episode 5
Without a brand promise and our employees, casinos are just a box of slots and table games.
Operationalization of Your Brand
The challenge with casino brands is that we’re all pretty much working with the same products and the same hope they will make a difference. The good news is that you already have the power to make the difference you need. You may not realize it. It’s your brand – not your logo or your ad campaign but leveraging your brand as THE business.
Five Marketing Strategies From Casinos – DTM 2019 episode 4
Did you know that you could market your business like a casino? Today we’re talking about lessons learned taking a gamble and how your business – whether large or small – can adopt some casino marketing strategies.
5 Marketing Conferences You Should Attend (and 3 more for casino marketers)
Growth and development of you and your staff should always be on your plan, particularly if you’re in marketing. Marketing technology, platforms, and insights are constantly evolving, as are our customers. Every year, millions of dollars are spent in talent...
Brand Engagement – DTM 2019 episode 2
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
Marketing Resolutions – DTM 2019, episode 1
Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. This is also the time when we can make some resolutions that improve businesses and bring success.
Marketing Resolutions
The start of the new year is the perfect opportunity to make some marketing resolutions.
Marketing In The New Year
With these five basic steps, you should be well on your way to developing your marketing plan for the coming year.
The Reboot
I know it’s been a while, but we are finally rebooting Drivetime Marketing in 2019. We’ll be bringing you the tips and tricks that we have learned along the way. Hopefully, they’ll make some sense, and you’ll be able to put them to some good use.
Naming Your Brand
The right name can often make the difference in propelling you to success. It’s important to spend the appropriate amount of time with your naming process.
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