by Julia Carcamo | Brand Marketing |
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual and is meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.
by Julia Carcamo | Drivetime Marketing |
If you’re looking for a fun way to glean some marketing know-how, I highly recommend you turn your attention to some of the area’s weekend happenings. #marketing
by Julia Carcamo | Drivetime Marketing |
There is no question that training and development will continue to pay dividends. Industries and technologies that impact our businesses and our customers are constantly changing. It’s critical to keep up. If you’re left behind. #marketingtraining
by Julia Carcamo | Drivetime Marketing |
There are five tried and true casino marketing strategies any business, large or small, can adopt today to hit the marketing jackpot without “taking a gamble”. #casinomarketing #marketingstrategy
by Julia Carcamo | Drivetime Marketing |
What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere?
by Julia Carcamo | Uncategorized |
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.
by Julia Carcamo | Drivetime Marketing |
Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader…until you ARE the market leader.
by Julia Carcamo | Drivetime Marketing |
If you think brand decisions lie in the marketing department, think again.
by Julia Carcamo | Brand Marketing |
Let’s try this approach. What if your brand were a person standing next to you at a cocktail party. You’re chatting. Later, someone says, “Hey who was that you were talking to over there?” How do you describe them (your brand)?
by Julia Carcamo | Drivetime Marketing |
If you recall from our last episode, I said you have to think of your brand like an iceberg. On the surface are all the manifestations of your brand – things like your colors, your logo, your tagline, and your commercials. But, when you dive below the surface of...
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