Festival Marketing Lessons – Drivetime Marketing 2019.14
If you’re looking for a fun way to glean some marketing know-how, I highly recommend you turn your attention to some of the area’s weekend happenings. #marketing
Creating Great Marketing Teams – Drivetime Marketing 2019.13
There is no question that training and development will continue to pay dividends. Industries and technologies that impact our businesses and our customers are constantly changing. It’s critical to keep up. If you’re left behind. #marketingtraining
Five Casino Marketing Strategies for Any Business – Drivetime Marketing 2019.11
There are five tried and true casino marketing strategies any business, large or small, can adopt today to hit the marketing jackpot without “taking a gamble”. #casinomarketing #marketingstrategy
No New Customers – Drivetime Marketing 2019
What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere?
Implementing a Successful Rebranding
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.
Drivetime Marketing 2019 – Branding Like a Market Leader
Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader…until you ARE the market leader.
Branding Below the Surface, Part III – DTM 2019 episode 10
If you think brand decisions lie in the marketing department, think again.
Brand Voice and Why It Matters
Let’s try this approach. What if your brand were a person standing next to you at a cocktail party. You’re chatting. Later, someone says, “Hey who was that you were talking to over there?” How do you describe them (your brand)?
Branding Below the Surface, Part II – DTM 2019 episode 9
If you recall from our last episode, I said you have to think of your brand like an iceberg. On the surface are all the manifestations of your brand – things like your colors, your logo, your tagline, and your commercials. But, when you dive below the surface of...
Acting Like a First Place Brand…Until You Are
If you look back on the evolution of the company, you’ll find that although they were the underdog for years, they never acted like it. They set out to be the best and the biggest by acting like they already were – with the confidence of a first place brand. You can do the same.
Recent Comments