Hispanic Marketing – Drivetime Marketing 2019.29
The Hispanic U.S. market represents a significant consumer segment and opportunity for all brands. But it takes more than a translation to earn their loyalty.
Implementing a Successful Rebrand – Drivetime Marketing 2019.28
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders
Time for a Rebrand – Drivetime Marketing 2019.27
As we read more and more companies buying others, we see rebranding happening more than ever. But before you do anything, you have to be prepared to answer a few questions. Rebranding is not merely a logo project.
Note Taking Tools You Need to Try
If you’re juggling notes from meetings and calls, stay on top of work with these note-taking tools that you can start using today.
Why You Should Be Marketing to Hispanic Audiences
Businesses and brands looking for growth should understand the demographics and spending power of the growing Hispanic segment.
Your Brand is Not About You
It may be your brand, but it is NOT about you. Get to know your customer’s needs, wants, and desires.
Operationalizing Your Brand – Drivetime Marketing 2019.26
Brand success depends on the operationalization of your brand. How well are your external and internal brands aligned? Does everyone understand the brand?
Modernizing Your Brand – Drivetime Marketing 2019.25
Today, we’re talking about brands that have managed to stand the test of time. #drivetimemarketingpodcast #branding
Why You Need to Become An Omnichannel Marketer – Drivetime Marketing 2019.24
Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven’t shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here’s how to do it.
When Your Brand Portfolio Suddenly Expands – Drivetime Marketing 2019.23
Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process is well-thought and appropriately executed.
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