What the rebirth of the Lady Luck Brand Can Teach You About Brand Marketing Strategy
Everywhere an Isle Founded by the “father of riverboat gaming,” Isle of Capri was a mid-sized regional gaming company with operations in seven states across the United States and in the UK. The customer experience was as diverse as the geography. The company was built...
Why B2C and B2B Casino Marketers Need To Stay Social
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
Casino Marketing Strategies You Can Use
Are there casino marketing strategies that you can apply to your business? Earlier this year I shared five winning casino marketing strategies. For casino marketers, they form the base of their programs. Because some of the best ideas are borrowed from other...
What To Do With Brand Acquisitions
With every consolidation, companies stand the chance that they will acquire brands that are completely different from their existing core. Some may be stronger than the ones they started off with, and some may be much weaker. How do you decide which ones to keep, which ones to transition, and which ones just need a little polish?
The Keys to Successful Promotions
Your promotion was a success…kind of “It’ll be great,” they said. “It’ll drive mid-week revenue,” they said. “Think of the smiles on all the kids’ faces,” they said. This is the conversation I imagine took place around the Build-A-Bear (BAB) table in the months...
Marketing Like a Drag Queen
It’s hard to believe there was a time when drag queens were a part of a counter-culture. Today, they are as much a part of lives as a run to Starbucks. From national superstars like RuPaul, New Orleans’ own Bianca del Rio (which some might say IS a...
Is Your Marketing Staff Training Sufficient?
Each year, businesses invest millions of dollars in talent acquisition. Did you know that nearly one third of new employees quit their jobs after six months? One of the major reasons they leave is lack of training. Proper training can make an employee feel empowered...
Why Sonic Branding Is Important
The sound of your brand is the logo that plays itself out in the mind of your customers. Sonic branding might be as important…if not more…than the logo you develop. Close your eyes and listen. More than likely you will hear a tune or melody wafting from your television, or YouTube. If successful, that tune will immediately make you think of a brand.
Why Your Internal Brand Matters
In today’s connected world, your internal brand is constantly being reflected to customers & what’s going on inside your company can end up being your brand story.
Recent Comments