Episode 10 – Conversations, Stories and 70’s Album Covers
You can design or improve your graphics on your own or you can bring in a pro. The easy access to tools and software have created a world of DIYers in both home renovations and creative arts. How do you remain relevant if you’re a graphic designer? For him the...
Inspiration From Casino Marketing Leaders
Isn’t it nice to look back on your day and realize it was that much better because you were inspired by something or someone? We get so caught up in meetings, calls, emails, errands, and obligations that we seldom noticed that little thing that made us realize we could keep going.
Episode 9 – Marketing is a Marathon
Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the...Episode 8 – Hunting, Farming and Tradeshow Ideas
Ken Kachnic is making his marketing investments pay off with great tradeshow ideas and marketing. He doesn’t wait for customers to come to him. He is actively marketing at all phases of the planning process. He’s also leading the way as VizExplorer shifts...Episode 7: Landmarks, Trends and Karaoke
Jerry Epstein is a man who has seen the world of marketing shift in unprecedented ways. Now leading the way with new technology, Engaged Nation is poised to change an industry. Jerry shares stories of introducing soccer to US audiences, talking his business partner...
Buying Power You Cannot Ignore
The Hispanic population has the kind of buying power you can’t afford to ignore. Biz New Orleans recently asked me to contribute a piece about marketing to Hispanics. This is a slightly modified version of what appeared in their April edition. It seems every time I...
What is the Essence of Your Brand?
By Madeline Gordon You may not realize it, but you are constantly building your personal brand. The style of golf you play, the way you carry yourself and the quality of your interactions with others all work to establish the persona that becomes your unique brand. So...
Recent Comments