by Julia Carcamo | Advertising |
For marketers, it’s not always wise to have all your eggs in one basket. Good marketers spread their efforts across a multitude of baskets. Better marketers recognize how these efforts are connected to each other. The best marketers see how these connected efforts add value to each other rather than detracting.
by Julia Carcamo | Drivetime Marketing |
When you’re trying to build an emotional connection with consumers, the messenger is just as important as the message. Brandon Cox challenges our traditional thought of the value of staying on message and why messengers are becoming an important factor in brand stories.
by Julia Carcamo | Staff Training & Development |
We recently wrote about the characteristics of the modern marketer. If you haven’t had a chance to download the infographic, it’s a great addition to any office. Developing the skills needed as a modern marketer can be a mixture of natural ability and hard...
by Julia Carcamo | Drivetime Marketing |
You can design or improve your graphics on your own or you can bring in a pro. The easy access to tools and software have created a world of DIYers in both home renovations and creative arts. How do you remain relevant if you’re a graphic designer? For him the...
by Julia Carcamo | Casino Marketing |
Isn’t it nice to look back on your day and realize it was that much better because you were inspired by something or someone? We get so caught up in meetings, calls, emails, errands, and obligations that we seldom noticed that little thing that made us realize we could keep going.
by Julia Carcamo | Drivetime Marketing |
Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the...
by Julia Carcamo | Drivetime Marketing |
Ken Kachnic is making his marketing investments pay off with great tradeshow ideas and marketing. He doesn’t wait for customers to come to him. He is actively marketing at all phases of the planning process. He’s also leading the way as VizExplorer shifts...
by Julia Carcamo | Drivetime Marketing |
Jerry Epstein is a man who has seen the world of marketing shift in unprecedented ways. Now leading the way with new technology, Engaged Nation is poised to change an industry. Jerry shares stories of introducing soccer to US audiences, talking his business partner...
by Julia Carcamo | Hispanic Marketing |
The Hispanic population has the kind of buying power you can’t afford to ignore. Biz New Orleans recently asked me to contribute a piece about marketing to Hispanics. This is a slightly modified version of what appeared in their April edition. It seems every time I...
by Julia Carcamo | Brand Marketing |
By Madeline Gordon You may not realize it, but you are constantly building your personal brand. The style of golf you play, the way you carry yourself and the quality of your interactions with others all work to establish the persona that becomes your unique brand. So...
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