Hiring An Agency: What To Ask
This post originally appeared on LinkedIn as part of our series on Advertising That Works. You’ve got a new product ready for market and you need to hire an agency. You have an agency and you feel it’s time to switch to a new resource. Or, you have an...Requesting Advertising That Works
If you are in a position to request work from anyone providing creative services, we recommend you use this template or develop one of your own.
Understanding Workflow Process
For a variety of reasons, businesses choose to look for an advertising agency. They may have a new product and want some professional assistance in promoting it. They may have a current agency that they are dissatisfied with. They may currently be handling things...Know Your Audience
When I first started my business, I thought I would be a great casino marketing consultant. After all, I had spent the last 18 years doing just that. I’ve worked in group sales, as an advertising coordinator, and more. I’ve swiped cards for entry into the latest slot tournament. I’ve announced winners in giveaways. I’ve registered VIPs. I’ve moved signs. I’ve installed signs. Heck, I’ve even loaded in room amenities prior to opening the doors to a new casino.
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