B2B Marketing: When You’re the Needle In The Haystack
Across the US, businesses have started a new fiscal year. You attended a variety of conferences, trade shows and networking events. Everyone who was going to plan on you in their 2017 budgets are taken care of. Now what? Flipping the Funnel In my years on the operator...A Student’s View Of An Industry Conference
JCA specializes in casino marketing, both on the B2B and B2C side. So, it’s no surprise that we are a part of the annual Casino Marketing & Technology Conference produced by Casino Journal magazine. It is a can’t miss event for casino marketers and vendors hoping...
Brand Marketing Is About Creating Love
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
How to Know Your Advertising Works
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
Hiring An Agency: What To Ask
This post originally appeared on LinkedIn as part of our series on Advertising That Works. You’ve got a new product ready for market and you need to hire an agency. You have an agency and you feel it’s time to switch to a new resource. Or, you have an...Requesting Advertising That Works
If you are in a position to request work from anyone providing creative services, we recommend you use this template or develop one of your own.
Understanding Workflow Process
For a variety of reasons, businesses choose to look for an advertising agency. They may have a new product and want some professional assistance in promoting it. They may have a current agency that they are dissatisfied with. They may currently be handling things...Know Your Audience
When I first started my business, I thought I would be a great casino marketing consultant. After all, I had spent the last 18 years doing just that. I’ve worked in group sales, as an advertising coordinator, and more. I’ve swiped cards for entry into the latest slot tournament. I’ve announced winners in giveaways. I’ve registered VIPs. I’ve moved signs. I’ve installed signs. Heck, I’ve even loaded in room amenities prior to opening the doors to a new casino.
Recent Comments