The Culture of Your Brand
Casino marketers work tirelessly to deliver amazing experiences, but sometimes we miss. When that happens, a strong brand culture can help win back customers. To create this, first, start with values and then look to integrate them into the employee experience.
Why Your Brand Should Have a Style Guide and How to Get Started
A comprehensive brand style guide will define the company’s language and visual image to ensure a consistent tone through all communications. Additionally, it will drive a cohesive customer experience to nurture trust and loyalty over time for both current and future customers.
How to Choose the Best Casino Conference for Marketers (and How To Get the Most From Them)
A casino conference is an excellent opportunity to network with other marketers and learn new things. It is also a great place to find out what is going on in online gambling, currently impacting nearly every operation. You might even meet some potential partners, vendors, and (if you are B2B) clients. But how do you choose and how do you make the most of your investment? Find out here.
Modernizing Your Brand to Stand the Test of Time
The Covid pandemic took the marketer’s playbook, shredded it, and set it on fire. Two years later there is no going back to our old ways. However, some brands managed (and continue) to stand the test of time, modernizing themselves in a very specific manner....
7 Reasons Strong Branding is Crucial to a Successful Casino
Branding is a crucial part of any business and its marketing, but for casinos, it can mean the difference between being good and being great because it can elevate the identity from commodity to an emotional connection that will lead to loyalty and financial rewards.
Are You Ready for the Crisis Ahead?
No one wants an emergency on their hands, but we’ve seen far too many instances of companies ill-prepared for a crisis. In this podcast, we’ll share some lessons learned and a few tips to help you get ready for a crisis.
These Are the Skills You Need if You Want a Successful Marketing Team
Post-pandemic shifts in consumer desires and the adoption of new technology across demographics have also created a new set of skills you need to have on your marketing team to be successful.
Casino Marketing Skills You Need to Win at Your Career
Casino marketing requires a special set of skills as Liam Neeson would say. Changes in staffing. Changes in customer attention and acquisition. New tools and channels. They all require a certain set of skills.
Successful Digital Branding Strategies Casino Marketers Should Be Using
Marketing has always been about getting the right message to the right person at the right time. To reach today’s audiences, you must be present where they are – in the digital world. However, engaging them to create connection (and avoid being blocked or silenced), you must deliver what THEY are looking for. Done successfully, this can positively impact your marketing from awareness to conversion.
Recent Comments