The power of the internet has given anyone and everyone the ability to market their brand, find their audience and reach people in new and exciting ways. But it’s also made the world of brand management and marketing a very noisy place. If you’re ready to rise above the noise, keep reading for our tips on building a casino marketing plan that works:
STEP ONE:
To achieve real marketing success, you first need to identify what marketing strategies you want to use to drive business into your casino. To do this, you have to really understand your audience demographics and figure out what your customer wants. You hear a lot about identifying the “pain points” of a client–what problem does your client have that you can solve? It can be difficult to identify this but once you get clear about how you address the specific need of your client, the better off you’re going to be.
STEP TWO
The next step is to take a good hard look at your budget. Where are your dollars going and where do they need to go? Are you spending tons of money taking out full page ads in magazines? If so, can you justify the ROI on those ads? If not, it might be time to consider the real value of the marketing dollars you’re putting into your campaigns. Things like print, advertising and digital strategy can all be monstrously expensive and if you aren’t putting your money in the right avenues, you’re wasting valuable dollars.
STEP THREE:
Casino marketing strategies aren’t just tied to the digital and print world. It actually starts with your staff. Understanding how hospitality, customer service and the key messages your staff are sharing about your casino and brand directly to your customers is an often overlooked but crucial component to a comprehensive plan. We did a great podcast episode all about hospitality with Jim White on Drivetime Marketing. It’s a great interview that discusses the key role that customer service and the philosophy of building your brand through service can play in the casino industry. At the end of the day, we’re in the entertainment and hospitality business. We need to make sure our customers feel welcome and want to stay and play longer.
If you’re at a point where you feel like you’ve tried everything and you’re starting to see some results but need help and mentoring to bring your marketing tactics to the next level, you’ve come to the right place. Our team of experts is happy to sit down with you and work through your casino marketing strategy to formulate a marketing plan that will start earning you real results and stronger ROIs. Reach out to us today!
We specialize in working with brands to hone in and find their target audience. We take your message and can work with you to make sure you’re reaching the right people, at the right time and in the right way.
