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10 Things You Should Do with Your Internal Brand
Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier in addition to influencing choice among consumers. Learn how to do it right here!
Operationalization of your Brand
We all contemplate the same identical games for our casino floors and in many cases the same marketing tools. But it's not all bad news because armed with a lot of sameness, you also have something that can make a huge difference in whether you win the day. It's your...
The Culture of Your Brand
Casino marketers work tirelessly to deliver amazing experiences, but sometimes we miss. When that happens, a strong brand culture can help win back customers. To create this, first, start with values and then look to integrate them into the employee experience.
How to Choose the Best Casino Conference for Marketers (and How To Get the Most From Them)
A casino conference is an excellent opportunity to network with other marketers and learn new things. It is also a great place to find out what is going on in online gambling, currently impacting nearly every operation. You might even meet some potential partners, vendors, and (if you are B2B) clients. But how do you choose and how do you make the most of your investment? Find out here.
Modernizing Your Brand to Stand the Test of Time
The Covid pandemic took the marketer's playbook, shredded it, and set it on fire. Two years later there is no going back to our old ways. However, some brands managed (and continue) to stand the test of time, modernizing themselves in a very specific manner. Listen...
Are You Ready for the Crisis Ahead?
No one wants an emergency on their hands, but we’ve seen far too many instances of companies ill-prepared for a crisis. In this podcast, we’ll share some lessons learned and a few tips to help you get ready for a crisis.
Casino Marketing Skills You Need to Win at Your Career
Casino marketing requires a special set of skills as Liam Neeson would say. Changes in staffing. Changes in customer attention and acquisition. New tools and channels. They all require a certain set of skills.
Do You Know What Marketing Skills Your Team Needs?
Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve?
How to Get Your Marketing Skills Summer-Bod-Ready (and advance your career)
Now is a great time to think about working on gaining more skills and knowledge. The best approaches to physical training can be applied to learning or enhancing your abilities.