Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process is well-thought and appropriately executed.

Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we’re talking about the advantage of creating buyer personas.

Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit, but how should you think about the investment you make in design and printing a mailer?

No one wants an emergency on their hands, but we’ve seen far too many instances of companies ill-prepared for a crisis. In this podcast, you’ll learn our tips to help you get ready for a crisis.

Many employee manuals are missing the most critical piece of content – one that can help employees grow your business. #brandstrategy

Nothing against Fivver, but services like that only work well when you can give them the right direction and input. If you’re going to DIY your marketing, I think the next few minutes might be useful to you. #marketingtraining

It’s time to say goodbye to “elevator music” and welcome your sonic brand. Buying from you can and should be an environmental experience your customers will enjoy and repeat.