Every year companies invest thousands if not millions of dollars in developing great branding (aka advertising) but seldom do they invest in the internal brand. Moreover, the creation of remarkable guest experiences has practically become a religion in any industry. The THING that makes each of our brand experiences unique is our team members. They are the faces of our organizations and can set us apart from the competition.

Now is the time to invest in genuine connections with our guests, relationships so strong they will come to our defense and support even when we may be at fault. We need to invest in a love affair with our customers. As casino marketers, we know guests like us (because their play tells us so), or do we? Given a choice of two brands offering nearly identical offerings – say, two casinos, which would you choose? The selection might be as simple as the location for guests who are not in love with us.

Great marketers are using the brand laddering technique to create brands that will live in the hearts of their target audience because of a strong emotional connection. This is a great tool for casino marketers to adopt.

Proven and low-cost casino marketing tactics to increase revenue by creating visits and engagement. Plus, tips to measure and grow from some of the best casino marketing experts around.

Casino marketing requires different strategies than those employed by traditional brick-and-mortar storefronts. Listen to some useful tips on Drivetime Marketing.

These great note-taking tools might be the solution to staying on top of tasks, projects and (maybe) life in general.

The Hispanic U.S. market represents a significant consumer segment and opportunity for all brands. But it takes more than a translation to earn their loyalty.

Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of stakeholders

As we read more and more companies buying others, we see rebranding happening more than ever. But before you do anything, you have to be prepared to answer a few questions. Rebranding is not merely a logo project.