Brand success depends on the operationalization of your brand. How well are your external and internal brands aligned? Does everyone understand the brand?

Today, we’re talking about brands that have managed to stand the test of time. #drivetimemarketingpodcast #branding

Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven’t shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here’s how to do it.

Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process is well-thought and appropriately executed.

Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we’re talking about the advantage of creating buyer personas.

Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit, but how should you think about the investment you make in design and printing a mailer?

No one wants an emergency on their hands, but we’ve seen far too many instances of companies ill-prepared for a crisis. In this podcast, you’ll learn our tips to help you get ready for a crisis.

Many employee manuals are missing the most critical piece of content – one that can help employees grow your business. #brandstrategy