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Five Marketing Strategies From Casinos – DTM 2019 episode 4
Did you know that you could market your business like a casino? Today we’re talking about lessons learned taking a gamble and how your business – whether large or small – can adopt some casino marketing strategies.
Brand Engagement – DTM 2019 episode 2
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
Marketing Resolutions – DTM 2019, episode 1
Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. This is also the time when we can make some resolutions that improve businesses and bring success.
The Reboot
I know it’s been a while, but we are finally rebooting Drivetime Marketing in 2019. We’ll be bringing you the tips and tricks that we have learned along the way. Hopefully, they’ll make some sense, and you’ll be able to put them to some good use.
Episode 12 – Marketing Cannabis
Imagine the marijuana consumer. Now imagine marketing cannabis. Take all of those ideas and throw them out with the rest of your dated wardrobe and ideas. Legal cannabis sales are now the norm rather than the exception. As markets grow and entrepreneurs and startups...
Episode 11 – From New Kid To Publicist
When you’re trying to build an emotional connection with consumers, the messenger is just as important as the message. Brandon Cox challenges our traditional thought of the value of staying on message and why messengers are becoming an important factor in brand stories.
Episode 10 – Conversations, Stories and 70’s Album Covers
You can design or improve your graphics on your own or you can bring in a pro. The easy access to tools and software have created a world of DIYers in both home renovations and creative arts. How do you remain relevant if you're a graphic designer? For him the design...
Episode 9 – Marketing is a Marathon
Danny Bourgeois approaches marketing marathons like most endurance sports. It takes training, listening and adjusting to go the distance. Like the races he manages, Danny Bourgeois knows that marketing is a marathon, not a sprint. Today, we talk to him about the...
Episode 8 – Hunting, Farming and Tradeshow Ideas
Ken Kachnic is making his marketing investments pay off with great tradeshow ideas and marketing. He doesn't wait for customers to come to him. He is actively marketing at all phases of the planning process. He's also leading the way as VizExplorer shifts from...