If you think brand decisions lie in the marketing department, think again.

If you recall from our last episode, I said you have to think of your brand like an iceberg. On the surface are all the manifestations of your brand - things like your colors, your logo, your tagline, and your commercials. But, when you dive below the surface of that...

For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we’re exploring part one of the brand iceberg.

Marketing plans should be living, breathing documents that grow and change with your business. Here are some easy steps to building your best marketing plan ever.

Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You’re the person that must interrupt someone’s day. Don’t you think it’s time to change the way vendors are marketing?

Without a brand promise and our employees, casinos are just a box of slots and table games.

Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.

Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. This is also the time when we can make some resolutions that improve businesses and bring success.