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Episode 4: Creating Passion To Build A Hometown Team
What happens when you have to sell event tickets in a market where there is a free festival practically every weekend? You work smarter and rely on some lessons learned as a life-long athlete. In episode 4 of Drivetime Marketing, we’re chatting with Monica Lebron, Tulane University’s Deputy Athletics Director and Chief Operating Officer.
Episode 3: Data, Personalization and Reticulating Varnish
What’s the first thing you do when you move? That’s right! You file a change of address. In this episode, we talk about why successful marketers aren’t ready to turn their backs on “old-fashioned” marketing. Plus Matt tells us about a study that shows Millennials haven’t turned their backs on mail either.
Episode 1: Building a Brand Through Service and Hospitality
For our first Drivetime Marketing episode, we’re joined by Jim White, vice president of customer experience at Symphony Post Acute Network.
After spending 26 years in the hospitality industry, Jim was recruited to join Symphony to construct a customer experience program modeled around the hospitality industry for the network’s nursing facilities and newly constructed medical resorts.
Episode 2: Using Data for Making Great Decisions
After spending 18 years on the operations side of the casino industry, Trent Dang was recruited by VizExplorer to not only provide a specialist point of view, but to assist clients in their success. A bit of a turnaround specialist, Trent knows the ins and outs of a variety of facets of marketing and is an incredible walking library of best practices.