Effective Advertising: How To Spot It and How To Create It
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
Dear Advertising – A Love Letter
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
Using Addressable Media to Target Your Advertising
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
My Favorite Christmas Commercials
It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
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