Why You Should Create Brand Personas
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
Your Brand is Not About You
It may be your brand, but it is NOT about you. Get to know your customer’s needs, wants, and desires.
Internal Branding: Does the Inside Match the Outside?
Does the employee experience reflect your brand? Do your employees know what your brand even means, and do they feel they have the tools to deliver the promise you’re making in your advertising? Tying your internal and external communications together can yield results.
Building a Brand Strategy
Because a good majority of any marketer’s day involves managing tactics and projects, we can usually get lost in the process and never get around to building a brand strategy. Here’s how you can build a strong brand strategy.
Steps to a Successful Rebranding
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual and is meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.
Brand Voice and Why It Matters
Let’s try this approach. What if your brand were a person standing next to you at a cocktail party. You’re chatting. Later, someone says, “Hey who was that you were talking to over there?” How do you describe them (your brand)?
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