Naming Your Brand
The right name can often make the difference in propelling you to success. It’s important to spend the appropriate amount of time with your naming process.
Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
3 Great Reasons You Should Build a Brand
Brands tell the world what you stand for with every color, word, and image you use. Effective branding makes you memorable, so customers can easily find you.
Deciding to Rebrand
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
Marketing Lessons You Can Learn From Festivals
Grab your sunscreen and get ready for some marketing lessons from one of our favorite weekend activities, festivals. Living in New Orleans, I’ve had the luck to attend a few festivals. Each year, people wait with anticipation for the announcement of the Jazz...
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