In a way, gamification has been a part of businesses far longer than we’ve been hearing this cool new marketing term. Most of us understand frequent shopper, or loyalty, programs. From carrying punch cards in our wallets to playing games to win a prize, we have been part of gamification programs.
A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
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